Under the newly-signed strategic partnership, the two companies will jointly “explore the building of an AI agentic shopping prototype” on Sea’s e-commerce platform Shopee, they said in a statement.

The move is part of the efforts by global tech firms to monetise their AI models by promoting capabilities beyond simply answering questions and executing a much wider range of tasks from shopping on different apps to managing complex workflows.

China’s Alibaba, whose Lazada e-commerce platform competes with Shopee in Southeast Asia, released a new AI model earlier this week that it described as being built “for the agentic AI era”.

Shopee was the most dominant e-commerce platform in Southeast Asia with a 52% market share in 2024, according to a report by consultancy Momentum Works.

Google and Sea’s gaming unit Garena will also use AI solutions to “transform” the productivity of game development, both companies said.

The partnerships follow a 2024 tie-up between Shopee and Alphabet’s YouTube in the Southeast Asian e-commerce market.